Extraordinary Juice for Extraordinary Kids
Fangs Vampire Juice Integrated Marketing Campaign
What do vampires, kids, and parents all have in common? They love Fangs Vampire Juice! Tasked with the job to create a beverage brand and an integrated marketing campaign, the idea for a juice brand that fills the gap in the children’s juice market was born. Fangs Vampire Juice is not only healthy but a fun and engaging juice that meets the needs of parents and kids.
This introductory advertising campaign seeks to establish Fangs’ core brand values to the consumer - that healthy and fun can go hand-in-hand. Something can be both healthy and engaging for kids. That thing is, Fangs Vampire Juice.
Fun language and bright colors are utilized with characters for each juice flavor, allowing for advertisements to center around one flavor, or include several flavors together. All advertisements have design considerations of hierarchy, typographic lockups, and capturing the engagement of both parents and kids.
Parents are drawn in through type content that details the health benefits of the juice, while also through design elements of color, characters, and overall layout. Kids are drawn in through the use of flavor characters and bright color palettes that draw their attention to the advertisement.
