Urban Planning with a New Perspective

Gehl is an urban design and research consultancy with the goal of developing equitable, healthy, and sustainable cities for all. They do important work for the improvement of urban environments and needed a 2018-19 annual report design that reflected their brand identity and goals.  

The brushstroke-style titles bring a visual representation of their playful and modern company while staying grounded in the black & white treatment of the photography. Gehl’s primary blue color is highlighted throughout the design within titles and headings. The annual report follows a clean layout that allows for adaptation for each highlighted project and stays consistent with the bold and modern style.