By Skaters for Skaters
Roller Skate Brand Identity and Product Design
What Roller Envy isn’t: Boring, Soft, Understated
What Roller Envy is: Bold, Spunky, Badass Girl Power
Roller Envy was founded on the belief that roller skates don’t have to always be groovy 70s flower power. Roller skaters are badass and they should have a skate brand to reflect them while shredding at the skatepark. Roller Envy blends punk and power into the traditional quad skate and accessories for skaters who want a little more spunk to their roll.
This case study includes Roller Envy’s branding package with a logo, business card, and letterhead & envelope. The extension of the brand is seen through the website application and skatepark bowl product advertisement. Other additions include Ghost Rider Wheels, which feature Roller Envy’s brand colors, and the Inkling Roller Skates line which showcases how products can vary in color and take on a life of their own.
