Hometown Olympics
Sarasota 2024 Olympics Brand Identity
The Sarasota 2024 Olympics Committee Presents a case study on if the Olympics were hypothetically happening in Aurora’s hometown, Sarasota, FL. Including an abstract logo, poster, ticket, postcard, and textile design for the brand identity, this project captures the golf coast’s essence through the soft and tropical color palette and subtle Art Deco influences.
The number 24 becomes a signature part of the brand identity, starting with the logo and extending into the other design collateral. Visual logo deconstruction is a common theme for an overall abstract design approach for this project.
